After representing her for a month, Babes Wodumo’s PR company African Star Communications which is owned by Farah Fortune made an official statement saying it will no longer represent the self-proclaimed gqom queen.

Babes joined the company a month ago after she was being criticized for her failed trip to the US for the BET Awards and for publishing a video where she and her manager, Mampintsha, spoke angrily about her not being able to win any awards at the 2017 South African Music Awards.

Evidently, Babes Wodumo’s PR company wants to improve her brand and generate more positive publicity for her. However, it couldn’t continue to work with her because of certain reasons given by the management. In the statement,

African Star Communications has always had a company policy of not representing record labels in their entirety but rather individual artists. We deem it unethical to represent a record label when we speak on behalf of a number of artists under different stables. The decision comes as Babes Wodumo’s label and management company, West Ink, have chosen to use one PR agency to represent all their artists. We were approached by the label to handle their PR as well as their clients, however, due to our company policy on record labels and the fact that we only take on approximately 10 celeb clients at a time, we are unable to accommodate further.

There was a raging debate on social media when Babes failed to win at the SAMAs. While admitting that “Wololo” may have been “the biggest song in the country”, organisers say it wasn’t enough to get the singer an award, as the SAMAs is not a popularity contest. Therefore, an artist must pass certain criteria to win.